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Within the broad digital domain of search engine optimization (SEO), there is an essential subset called local SEO. What is the difference between local SEO and SEO is critical to uplift your business in your locality and worldwide.
Both SEO and local (or national) SEO targets various demographics. It is done to address different requirements. The overall goal is to increase internet presence. Our SEO services The Woodlands organization explains what is the difference between local SEO and SEO in detail.
SEO vs. Local SEO
Search engine optimization is the umbrella term for several techniques. These raise your website’s position in search engine results pages (SERPs). The process entails enhancing many components, including:
- Meta tags
- Keywords
- Content quality
It is done to get a higher ranking for pertinent searches on search engine results pages (SERPs).
Our Texas SEO agency focuses exclusively on enhancing your company’s online visibility. It is done to draw in more local clients. It includes techniques like:
- Location-based keywords
- Google My Business (GMB) listings
- Local citations
Who Uses Local SEO?
Businesses that serve a particular area or have a physical site may find local SEO to be very beneficial, such as:
- Retailers
- Eateries
- Medical facilities
- Service providers
- Internet companies focusing on regional markets
Local SEO efforts are advantageous if you want to draw in clients from a particular area.
What is the Goal of Local SEO?
Improving your business’s visibility in its target market or local community is the main objective of local SEO. You want your business to generate specific traits by optimizing your web presence in local search results. It includes:
- Generating more leads
- Improving foot traffic
- Increasing revenue
Additionally, local SEO aids your company in building reputation and trust in your local communities. An excellent local reputation draws more business. This is mainly attributed to:
- Positive evaluations
- Accurate business information
- Interesting local content
Better focused marketing to potential clients is another benefit of local SEO. Your business can maximize conversion rates. It does so by reaching people who are actively looking for goods or services in their area using location-based keywords and targeted listings.
Moreover, local SEO contributes to an enhanced user experience by giving searchers pertinent, location-specific information. It includes:
- Contact information
- Directions
- Company hours
- Customer reviews
All of these things assist consumers in making decisions and promote a great experience with the brand.
The Bottom Line
Learning what is the difference between local SEO and SEO helps increase online exposure. The targets and scopes are distinct to each other. SEO focuses on more general organic search results. In contrast, local SEO is more focused on drawing in local clients. It builds a solid online presence in certain regions.
Our Texas local SEO workforce helps you adjust your optimization efforts to reach your targeted outcomes by educating you on the subtle differences between the two.