One of the most essential resources of SEO is backlinks, i.e. links to your page are made by other web pages, which tells Google about ease and credibility. Knowing how to view backlinks can enable you to track performance, grow credibility, and counter spammy sites which could have a negative effect on your ranking. This guide walks you through paid and free tools that can monitor your backlinks efficiently.
Why it’s Important to Look at Your Backlinks
Backlinks are Google’s most important ranking signals and confer authority on your website. The analysis of them will reveal who is linking to you, which helps you identify what content resonates. It also helps you identify the spammy or toxic links and recommend their removal to protect your SEO’s health.
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How to Check Backlinks with Free Tools
Google Search Console
To check the backlinks, go to Google Search Console, find the links section, and then check the external links overview, where you can find the list of links to web pages and websites. It is entirely free of charge, trustworthy, and made by Google, thus a good starting point. However, it does give minimal information, such as a lack of anchor text or real-time updates, and this may prove inconvenient for the depth of the analysis.
Ahrefs’ Free Backlink Checker
The Ahrefs Free Backlink Checker shows the most popular backlinks. Enter your URL, and it will show the domains that are referring to you, the domain Rating (DR), and the linked pages. It’s easy to use for quick scans, but doesn’t offer the full-featured profiles available with paid plans. It’s perfect for novices who want to get an overview of the backlinks landscape.
Small SEO Tools or Ubersuggest
The small SEO Tools and Ubersuggest offer free, easy-to-understand backlink checkers. Enter your URL to view the linking domains, follow/nofollow status, and the most basic metrics. These tools are basic but useful for small websites or sites just beginning to discover ways to see backlinks.
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The Best Paid Tools to View Complete Backlink Data
Ahrefs, SEMrush, Moz Pro
Top tools such as Ahrefs, SEMrush, and Moz Pro are top choices for a thorough analysis. Ahrefs has detailed profiles of backlinks with anchor text and lost links. SEMrush excels at tracking competitor backlinks, and Moz Pro offers spam scores and credibility metrics. Prices start at $99 per month, and trial versions are available. These tools are ideal for professionals who require reliable data to enhance SEO strategies.
Read more: How to use Ahrefs Keyword Explorer?
| Tool | The Key Features | Pros | Cons |
| Google Search Console | Basic linking websites Pages | Reliable, free and completely free | Not real-time, limited depth |
| Ahrefs Free Checker | Top 100 backlinks Domain Rating | Easy, quick | Limited to 100 Links |
| Ubersuggest | Linking domains, follow/nofollow | Beginner-friendly | Only basic data |
| Ahrefs Paid | Full profiles and anchor text, as well as lost hyperlinks | Comprehensive | ~$99/month |
| SEMrush | Competitor analysis, link quality | Great for benchmarking | ~$119/month |
| Moz Pro | Spam score and authority metrics | Authority-focused | ~$99/month |
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Tips to Make the Most Out of Your Backlink Data
- Find links with high authority:
Find reputable websites that are linked to you for possible collaborations. - Look for toxic links:
Find unrelated or spammy websites to defy Google’s disavow tool. - Analysis of Anchor Text:
Make sure anchor text doesn’t get over-optimized using exact-match keywords, to keep from being penalized. - Monitor regularly:
Monitor new and lost backlinks every week to be proactive.
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The Bottom Line
How to View Backlinks? One of the key aspects of enhancing your SEO would be to focus on backlinks. You will be able to have full access to the profile of your links using free tools, like Google Search Console, and premium services, like Ahrefs. Utilize these insights in conjunction with a strategic plan to increase your reputation. If you need expert assistance with SEO and link building, contact Lone Star Digital Drive, the Best Digital Marketing agency, to enhance your backlink strategy today!