How To Find Keywords For SEO?

Mostly, people complain about how their target audience cannot find their content. But what’s the reason? It’s because they are not using an effective strategy, which can help them get better results. It’s all possible with keyword research. It’s a process of finding queries and specific phrases that your target audience is searching for solutions. SEO is all about keywords. Understanding how to find keywords for SEO is suggested for SEO professionals. It ensures visible results for their clients.

How To Find Keywords For SEO? Six Options You Can Try Before Your Competitors!

The following are the considerations for learning how to find keywords for SEO.

Consider Both Search Intent And Volume

Why do people search for a specific query or keyword? Keywords with high volume but low intent do not convert better. You can uncover intent-based keywords by using the following methods.

Use Google’s People also ask and related searches sections. They can help you better understand users’ concerns and requirements.
Enter your main topic into Google and examine the autocomplete suggestions. They are your users’ main searches.
Check out customer reviews and forums to understand their problems, language, and tone for a better overview.

Competitor Gaps Are Beneficial For Your Content

Don’t just use your super guessing powers about how to find keywords for SEO.

Instead, use your competitors’ work as examples and analyse their websites using tools like Ahrefs, SEMrush, or Ubersuggest.
Check if there are any content gaps in their websites. This means they use keywords for ranking, but haven’t covered them in detail or at all.
These tools are also effective in comparing multiple competitors and target keywords that are missing.
Through this approach, you can prepare unique content and keywords without too much hassle.

Use Google Trends For Periodical And Rising Terms

Google Trends helps users understand long-term and seasonal keywords for better ranking before competitors can get the chance.

You can search for a simple topic with an intent of broad results, like home workouts.
Then, scroll down to see related queries and switch to rising. That’s where new trends and increased search terms are used.
You can filter regions and time options to enhance your keyword research and match user behaviour.
This is especially useful for bloggers, affiliate marketers, and news-based content creators.

Try Answer-Based Platforms Distinctively

Websites, including Reddit, Quora, and Stack Exchange, are goldmines for real user-generated keyword ideas.

You can search on Reddit about your niche (e.g., “gardening”).
Consider different posts, titles, comments, etc, to understand questions and phrases.
You can use these natural language phrases as long-tail keyword ideas or to create FAQS on your site.

Check Out YouTube Auto-Suggest For Videos And Blog Ideas

After Google, people use YouTube to search for countless things. You can find unique keywords from YouTube.

Enter your specific topic into YouTube’s search bar.
You should know autosuggested results are continuously repeated and searched for written content.
Consider the video titles and descriptions for better keywords to work well.
Also, see the comments section for original queries that your users search for.

You Must Benefit From Google Search Console

Do you have your own website? Then, use your Google Search Console (GSC) as an untapped goldmine.